Category: Technology

Retail execution

Perfect Store Execution and NPD : Cracking the Tough Nut

“The biggest challenge with retail store execution is simply “not knowing what you don’t know.” It is impossible to see every execution, so you assume everything went flawlessly – though that is not always the case.” Rachel Tarvin, Shopper Marketing, Starbucks Getting the perfect store execution is hard! It isRead More…Perfect Store Execution and NPD : Cracking the Tough Nut