Author: aswathi

Retail execution

Perfect Store Execution and NPD : Cracking the Tough Nut

“The biggest challenge with retail store execution is simply “not knowing what you don’t know.” It is impossible to see every execution, so you assume everything went flawlessly – though that is not always the case.” Rachel Tarvin, Shopper Marketing, Starbucks Getting the perfect store execution is hard! It isRead More…Perfect Store Execution and NPD : Cracking the Tough Nut

The Great Rock And Roll Debate Of Singles Verses Albums

Albums, that is a collection of songs not necessarily vinyl twelve inch phonograph records, only became considered an art form in and of themselves in 1967 with the release of The Beatles’ Sgt. Pepper’s Lonely Hearts Club Band which did not have a single released from it. Bands like Cream followed suitRead More…The Great Rock And Roll Debate Of Singles Verses Albums